Prakash Ranjan

About Prakash Ranjan

Senior product and digital strategy leader with 15+ years of experience driving eCommerce and digital transformation across global and Indian markets. I specialize in building customer-centric digital products, leading cross-functional teams, and scaling platforms that deliver measurable business impact.Proven track record in:Product strategy & roadmap ownershipB2C/B2B eCommerce innovationMarket expansion & localizationAgile discovery & deliveryBusiness case development & go-to-marketI bring a global mindset, strong commercial acumen, and a hands-on approach to solving complex problems at scale. Passionate about blending data, technology, and customer insight to create high-performing products. CONTACT INFORMATION: p••••••••@gmail.com:+91••••••••78

Experience

1. Global Business Product Manager

   Roche

   Sep 2024 — Present · Pune, IN

   Driving Roche’s B2C eCommerce strategy, I lead digital product discovery and delivery for patient-facing platforms. As an Epic Owner, I translate business goals into product outcomes by integrating customer insights, agile execution, and data-driven decision-making.Defined a scalable eCommerce roadmap focused on conversion optimization, recurring revenue models, and personalized experiences.Conduct continuous product discovery through customer interviews, usability testing, and behavior analytics to shape high-impact features.Translate insights into detailed product requirements and partner with design and engineering to ship MVPs with fast iteration cycles.Collaborate cross-functionally with marketing, legal, affiliates, and commercial teams to align product with regulatory, brand, and market needs.Own end-to-end product lifecycle: from idea generation and concept testing to launch, adoption, and iteration based on real-world usage data.Build strong KOL and stakeholder networks to drive product buy-in and knowledge sharing across global teams.Lead business case development including revenue forecasts, feature ROI, and pricing models; present to executive leadership.Use OKRs to align product vision with Roche’s broader digital transformation and patient access goals.Act as a strategic contact for internal teams, translating complex market dynamics and customer needs into clear product directions.This role allows me to blend technical product leadership with customer empathy, delivering digital solutions that enable easier, faster, and more human healthcare access

Education

• St paul's, sasaram

  Xth

  1990 — 1995

• MIT School of Management, Pune.2005

  Post, Management Program (Marketing & Communication)

  2003 — 2005

• Indian Institute of Management, Calcutta

  Executive Program in Digital and Social Media Strategy (EPDSMMS) , Digital Marketing and Social Media Strategy

  2019 — 2020

• VKSU

  B.Sc. Chemistry Hons; Diploma, Chemistry

  1997 — 2000

Skills

• Marketing
• Mobile Marketing
• Marketing Communications
• Business Development
• Digital Marketing
• Digital Strategy
• Market Research
• Strategy
• Marketing Strategy
• Sem
• Lead Generation
• SEO
• Online Advertising
• Ppc
• Media Planning
• Digital Media
• Email Marketing
• Social Media Marketing
• Web Analytics
• New Business Development
• Analytics