Prakash Kumar

About Prakash Kumar

Experienced Delivery Head with a demonstrated history of Email Marketing,working in the Affiliate marketing and advertising industry. Skilled in Email Marketing, Advertising, Affiliate Management and Campaign Management,Media Planning. Strong marketing professional with a Bachelor of Engineering (CSE).

Experience

1. Co-founder

   Apoxy Media Pvt Ltd

   Apr 2017 — Present · Gurgaon, IN

   Performance MarketingEmail MarketingAd OperationsTeam ManagementCampaign DeliveryDigital MarketingStrategic Alliances with Ad NetworksManaging Affiliates ChannelsMedia BuyingExpertise in Performance oriented Branding Campaigns (CPM,CPC,CPV)Audience Re targetingEmail database management for efficient targeting of email campaignsPlanning, creative designing and execution of e-mailersBusiness development to find new ad networks, media agencies.Define and track performance of campaign testing and live campaignsCalculating ROI of different campaign and deciding over their scalingReview new technologies and keep the clients at the forefront of developments in Integrated digital marketing

Education

• Saraswati Vidhya Mandir

  R P Sharma Institute Of Technology, Computer Science

• R.P.SHARMA INSTITUTE OF TECHNOLOGY

  Bachelor of Engineering (B.Eng.), Computer Engineering

  2006 — 2010

Skills

• C++
• SEO
• Media Buying
• Affiliate Marketing
• Marketing
• New Business Development
• Email Marketing
• Team Management
• Online Marketing
• Pay Per Click (Ppc)
• E-Commerce
• Affiliate Management
• Business Development
• Digital Marketing
• Ppc
• Campaign Management
• Html
• Ad Networks
• Social Media Marketing
• Cascading Style Sheets (Css)
• Marketing Strategy
• Lead Generation
• Online Advertising
• Google Adwords
• Market Research
• Search Engine Optimization (SEO)
• Advertising