Prakash Veenam

About Prakash Veenam

With over 14 years of experience in project management, problem-solving, data analysis and process improvement I have gained germane skills to effectively contribute to an organization, both in the operations and strategic domain. Highly skilled in e-commerce, B2B and B2C business development, and operations

Experience

1. Senior Business Development Manager

   Amazon

   Apr 2024 — Present · Arlington, VA, US

   Drove $80M+ in annual revenue across CPG and Consumer Electronics categories, delivering +40% YoY growth through end-to-end ownership of category P&L, vendor strategy, and GMV acceleration• Scaled enterprise partnerships with Samsung, Logitech, HP, P&G, Unilever, KraftHeinz, Nestlé, and other global brands, expanding assortments, improving margin mix, and unlocking incremental revenue streams.Led cross-functional execution between fulfillment centers, transportation, inventory planning, and vendor operations teams to ensure catalog setup, labeling compliance, packaging standards, and system integrations were production-ready before inbound ramps.Drove rapid operational readiness across multiple fulfillment sites by coordinating inventory cutovers, carrier schedules, dock capacity, and labor planning to support high-velocity product launches and seasonal volume spikes.Partnered with supply chain engineering and FC operations to resolve bottlenecks in automated pick, pack, and sort flows, improving unit-per-hour performance and reducing inbound processing delays.• Led complex pricing and promotion programs using AI/ML-driven pricing algorithms, owning KVI and IVP strategies, dynamic discounting, promo elasticity modeling, and automated price guardrails at scale.• Program-managed high-impact pricing initiatives using modern delivery frameworks (roadmapping, milestone tracking, dependency management), improving price competitiveness while protecting margin during peak events.• Partnered cross-functionally with Product, Tech, Marketing, Finance, Legal, and Ops to launch pricing, CX, and process-modernization programs; known for driving alignment and execution in highly matrixed environments.• Led and mentored a team of analysts, setting operating rhythms, KPIs, and analytical standards while leveraging SQL, advanced Excel, and dashboards to drive data-backed decisions at scale.

Education

• National Defence Academy, Jawaharlal Nehru University

  Bachelor of Science

• Defence Services Staff College, University of Madras

  Master's degree, Defence and Strategic Studies

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (MBA), Focus on Business Intelligence & Analytics, Corporate Finance and Strategy

  2016 — 2018