Prakash Taparia

Brand Manager Consumer Health Care (Otc) Beplex Softovac Vimpro @Lupin

Mumbai, IN

Managing the Consumer Health Care (OTC) portfolio of Lupin i.e. BEPLEX FORTE (Vitamin B-Complex)SOFTOVAC (Laxative Category) & VIMPRO (Adult Protein & Nutraceutical Supplement Category)Brand Profitability+ Portfolio P&L management to ensure topline growth, net contribution stability & NPD projectsBrand Promotion & Communication - ATL/BTL+ TV & Radio ads on impact property i.e. Cricket World Cup, IPL & Election | Press ads | Digital Campaign | Influencer campaign | Promotion on Ecom-Platform+Consumer Reward Program | OOH | Mela Participation | Sampling | BTL Execution | On-ground campaign + Developed Softovac IP on radio channels, i.e.\"Kabzism,\" which provides a platform to open up the conversation related to constipation in phrases throughout December, designated as \"World Constipation Awareness Month\".+ Executed Mega Influencer campaign & Scan and Earn (Consumer Reward Program) to enhance the VIMPRO Brand\'s appeal to the end consumerMarket Research & NPD+Extensive study of IMS & SMRC Study, & Brand Health Study for developing Brand Plan & Brand communication+ Conducted consumer research to develop Incident based communication+ Conducted Research on Softovac Packaging & Adult Supplement category Insight via Qualitative Research+ Launched “Softovac Liquifibre” in the Liquid Laxative category to expand the Softovac portfolio.

IBS Business School, Kolkata; ICFAI University

Master of Business Administration - MBA, Marketing

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Diploma of Education, Digital Marketing

Bhawanipur Education Society College

Bachelor of Business Administration - BBA, Marketing