Prakash Sankaranarayanan

About Prakash Sankaranarayanan

More than 20 years of functional experience in Marketing, Brand Management, Brand Consulting, Media Planning & Buying, Concept Sales and Ideation with reputed organizations such as Ananda Vikatan Group, Times Group, VerteBrand Consulting, and Frost & Sullivan Multifaceted brand marketing & media marketing experience with deep insights on a range of industries such as Media, FMCG / OTC, Retail, Consumer Durables & Electronics, Telecom, Hospitality & Travel I am Sankar Prakash, currently heading the brand communication strategies of Vikatan Group. Responsible for setting up Business Development function including MIS and Brand Marketing teams Launched #BangonTN a multimedia trade marketing campaign focused on Marketing Managers & Media Strategists in ET Brand Equity, Impact & Pitch, and trade channels such as Exchange4media.com, Afaqs.com, Medianews4u.com etc, and Agency Activation Engagements Rebranded & Repositioned B2B Ad sales team as Vikatan Connect, to imbibe the essence of Audience focused selling Previously, I was the TN Head for FMCG / Pharma OTC advertsing business vertical for The Times of India Group. I used to work closely with the client’s marketing & media teams to identify a brand or marketing insight and translating them into hi impact print campaigns or activations. Prior to moving into media marketing, I was a key member of the multi-functional launch team of the Times of India Chennai & TN editions. I was deeply involved right from the early days of launch planning, mapping competitive intelligence, revenue potential estimation, working out marketing strategy & executing phased launch plans of TOI Chennai & TN editions. Prior to TIMESGROUP, I was the Group Brand Manager with Vertebrand Management Consulting. Worked on various market entry / brand repositioning & brand relaunch assignments. Was responsible for end-to-end Client engagements, from detailing client requirements to identifying customer insight & strategy mapping. Prior to Vertebrand, Was part of the global analyst team with Frost & Sullivan, a MNC growth strategy firm, focussing on comm test markets and the wireless & telecom industry. Worked on various consulting assignments on different geographies & consulting projects spanning across auto electronics, consumer products & wireless communication sectors. My research & consulting background, coupled with my interests in strategic planning, marketing & brand communication, I strongly feel these are my core strengths.

Experience

1. Head of Marketing

   Minmini

   Jun 2023 — Present · Chennai, IN

Education

• Pondicherry University

  MS, Dev. Economics

• Indian Institute of Science (IISc)

  Dropped out of PH.D, FDI, MNCs & Agribusiness Marketing in India

  1996 — 2000

• Madras School of Economics

  PG Dip. on Economics (Intl Trade & Economics), Intl. Trade and Economics

  1995 — 1996