Prakash Paul
Assistant Manager - CRM | Expert in CleverTap, WebEngage, Netcore & more | Driving Retention Through Data-Led Journeys
- Role
- Assistant Manager - Growth Marketing at MobiKwik
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Prakash Paul
I\'m a results-driven CRM professional with 7+ years of experience driving user engagement and retention through personalised, multi-channel campaigns.At Mobikwik, DSP Mutual Fund and Bijnis, I’ve built and optimised journeys across push notifications, emails, WhatsApp bots, and in-app messages - using platforms like CleverTap, WebEngage, and Netcore.I specialise in: Campaign strategy and execution Retention and lifecycle marketing Customer segmentation and A/B testing Marketing automation and CRM reportingI believe in combining data, empathy, and tools to build meaningful experiences that convert. Whether it’s increasing conversions or improving retention rates, my goal is to deliver impact at scale. Always curious, always optimising.Let’s connect if you\'re in the space of growth, CRM, or retention marketing.
Experience
Assistant Manager - Growth Marketing
Oct 2024 — Present · Gurugram, IN
Gurugram, Haryana, India
Education
Sikkim Manipal University (SMU)
Bachelor of Business Administration - BBA
2016 — 2021
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
2022 — 2024
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