Prakash Gupta

About Prakash Gupta

I believe data is more than just numbers — it’s the key to smarter decisions and real business impact. As an Executive – Analytics at Brandscapes Consultancy, I help transform raw data into actionable insights that empower clients to understand their audiences and shape strategy.I support data collection, analysis, and reporting using Python, SQL, and advanced web scraping with Selenium and APIs. My work uncovers patterns, tracks brand sentiment, and guides marketing efforts. I also assist in developing sentiment analysis, automating reports and PowerPoint presentations, and building web app chatbots using HTML and CSS.Beyond analytics, I work on AWS tasks, including managing SageMaker, automating workflows with S3 and Lambda, and leveraging services like Bedrock, RDS, and Kendra. Collaborating with cross-functional teams has strengthened my technical skills and fueled my curiosity to explore new technologies.I’m passionate about making data more approachable and impactful, and I’m always eager to learn and grow. If you\'d like to connect over data trends, automation, or new ideas, let’s chat — I love exploring new perspectives and building connections!

Experience

1. Executive Analytics

   Brandscapes Worldwide

   Jul 2023 — Present · Mumbai, IN

   As an Executive – Analytics at Brandscapes Consultancy, I contribute to projects that transform data into strategic business insights. I design and deploy web scraping tools using Selenium and APIs, enabling us to gather critical social media and customer data efficiently. By leveraging Python and SQL, I analyze and visualize this data to uncover actionable trends and support client decision-making. I also developed sentiment analysis and image recognition models, which improved marketing campaign targeting and reduced manual analysis time by 40%. Additionally, I create interactive build web applications that enhance data accessibility and user experience. My work with GenAI automation has streamlined report generation, cutting manual effort and boosting consistency in client deliverables. Beyond analytics, I manage AWS infrastructure tasks like provisioning SageMaker and using S3 and Lambda for automation, supporting seamless operations. My focus is on delivering data solutions that empower business growth.

Education

• University of Mumbai

  Bachelor of Science - BS

  2020 — 2023