Prakash Chulani

About Prakash Chulani

Builder-operator product leader with 20+ years in B2B SaaS, hybrid multicloud platforms, marketplaces, and ecosystems. Known for converting ambiguous high-leverage 0→1 and 1→N bets into business outcomes by setting strategy; aligning executives and stakeholders; shipping, scaling, and standardizing platforms; and cultivating high-performing teams.Core Focus: API-first monetization & fintech infrastructure (subscriptions, billing, payments, payouts, usage, licensing, reconciliation) • cloud & hyperscaler platforms (AWS, Azure, GCP) • marketplaces & partner/developer ecosystems • lead-to-cash (LTC/QTC/O2C) • enterprise commerce (Oracle, Salesforce, SAP) • security/IAM • AI/ML workflowsVMWARE (BROADCOM) STRATEGIC HIGHLIGHTSVMware Marketplace: • Scaled a single-channel e-commerce pilot into an omnichannel multi-sided marketplace; expanded purchase journeys 33x, grew to 500+ ISVs and listed solutions (Docker, K8s, VMs) for automated on-prem and cloud deployments.SaaS & Subscription Commerce (SSC): • Led Subscription, Billing, Payments & Usage teams, SSC’s central platform control plane within VMware\'s hybrid multicloud transformation. Migrated 20+ services, processed $4.7B+ ARR and supported 30–40% YoY growth.VMware Cloud Provider Program (VCPP): • Headed commerce integrations and shipped partner APIs for the VCPP platform, from $20M+ through $1B+ ARR, serving cloud and managed service providers (MSPs).VMWARE (BROADCOM) ADDITIONAL HIGHLIGHTSAI/ML Analytics:• Dogfooded VMware Tanzu Observability AI/ML anomaly detection capabilities, reducing cloud billing tickets by 60%.Developer Platforms & Open-Source Software (OSS):• Advanced developer platform/PaaS offerings (VMware Tanzu Application Catalog / Bitnami) integrated with Cloud Native Computing Foundation (CNCF) projects; powering 3B+ DockerHub pulls.CISCO SYSTEMS STRATEGIC HIGHLIGHTS• Enterprise Identity and Access Management (EIAM) track lead for Cisco Commerce Workspace (CCW); a single-pane commerce platform unifying 21+ legacy tools and supporting a $40B+ annual run-rate.• Delivered EIAM capabilities including enterprise SSO, delegated administration, and fine-grained access control; architected a data virtualization layer used by CCW/Webex (Top-5 service, 4 quarters in a row).ENTREPRENEURIAL HIGHLIGHTS• Bootstrapped an e-commerce venture for a fabric wholesaler, digitizing products, expanding market reach.BACKGROUND & INTERESTS• Interested in AI/ML innovation, emerging technologies, and volunteering.

Experience

1. Head of Product Founder (Fractional), E-commerce

   Shiva S Fabrics

   Feb 2024 — Present · Mountain View, CA, US

   Bootstrapped the first B2B/B2C e-commerce venture for a 20+ year SMB fabric wholesaler, owning strategy, product, and engineering end-to-end from concept to release.• Launched an e-commerce platform with SKUs, acquiring 80+ new B2B self-serve buyers and closing a $100K wholesale contract in 8 months.• Built core product capabilities (fractional purchasing, swatch ordering, multi-currency, inventory tracking, fabric visualizer, AI search) and conversion drivers (trust signals, merchandising rails, Google Shopping feeds).• Shipped custom admin tooling for catalog and digital-asset workflows, reducing SKU onboarding time to under 4 hours with near-zero publishing errors.• Established Jira-based delivery workflows and a multi-environment CI/CD release pipeline with staged approvals, enabling controlled, predictable releases.• Recruited and mentored a lean, part-time team to iterate rapidly and deliver at ~10–15% of quoted agency cost; hands-on founder across roadmap, architecture, design, implementation, and site operations.• Implemented a Shopify-based stack and delivered the initial proof of concept prior to hiring.

Education

• University of California, Riverside

  Bachelor of Science (B.S.), Computer Science

  2002 — 2004