Prakash Bharwani

About Prakash Bharwani

Seasoned business leader with 20+ years of experience scaling digital, retail, and brands across India and international markets. Currently serving as SVP/ Chief Business Officer at Nykaa, where I helped build and scale for several brands from the ground up — delivering strong YoY revenue growth.Proven track record in launching new businesses, managing large P & Ls, and driving operational efficiency across high-growth environments. I bring a combination of strategy consulting pedigree (Deloitte) and deep execution experience in consumer products/ brands (Sula), and retail(Nykaa). Key strengths- Full ownership of P&L - revenue, growth, and profitability- Building go to market strategies and retail distribution models and scaling them efficiently- Driving premium brand and partner relationships (Unilever, P&G, Mamaearth, Dot & Key, Minimalist)- Driving customer level marketing strategies for profitable activation and retention- Leading large, cross-functional teams across sales, tech, and operations- Strong commercial acumen, GTM strategy, and cost discipline- Strategic clarity with strong execution and cost discipline- Strong Board, investor community and CXO-level engagement- Founder mindset, high ownership. I’m passionate about building mission-driven, high-performance organizations that scale with purpose and discipline.

Experience

1. Senior Vice President

   Nykaa

   Jun 2020 — Present · Mumbai, IN

   Playing the role of Chief Business Officer – SuperStore by Nykaa - the Multi-brand Retail Distribution BusinessAs part of the founding leadership team of this business, lead the scale-up of Nykaa’s multi-brand retail distribution business, driving sustainable growth for masstige, premium, and luxury brand partners across integrated digital and physical channels.* Launched and scaled the business, delivering 50% YoY top-line growth with double-digit gross profit margins, an exceptional outcome for a digitally led physical distribution model* Built and led strategic revenue partnerships with leading national and premium brands such as Mamaearth, Dot & Key, Unilever, Plum and more, driving customer marketing, engagement, and long-term value creation* Drove profitable growth through industry-leading commercial structures, disciplined marketing investments, and value-added partner ecosystems* Owned end-to-end delivery of the Annual Operating Plan (AOP) in collaboration with Supply Chain, Technology, and Offline Sales teams* Led customer marketing initiatives leveraging technology and AI-driven personalization to improve acquisition efficiency, activation, and retentionRecognition: Received the \'Chairperson’s Award\' by Falguni Nayar for inspiring leadership and excellence in building and scaling high-impact businesses

Education

• The George Washington University School of Business

  MBA, Marketing

  1998 — 2000

• Sydenham College

  Bachelor of Commerce, Accounting

  1992 — 1997

Skills

• Business Development
• Start-Ups
• Online Marketing
• Marketing
• Sales
• Negotiation
• Consulting
• Business Strategy
• Management Consulting
• Analytics
• Strategy