Prakalya Prakash
- Role
- Lead Analyst at dentsu
- Location
- Manhattan, KS, US
- LinkedIn followers
- 500 followers
About Prakalya Prakash
As an Analytics Manager, I have applied my problem-solving skills to various domains…
Experience
Lead Analyst
Sep 2024 — Present · Atlanta, GA, US
Led end-to-end analytics initiatives for a leading U.S. home retailer, focusing on search performance, customer behavior, and digital experience optimization.2. Designed and scaled a search relevancy measurement framework using BERT-based embeddings and cosine similarity, benchmarking internal search performance against competitors. Expanded coverage from ~100 manually evaluated search terms to terms, enabling scalable and data-driven optimization of search experience.3. Drove A/B testing and pre-post analysis for key product and search features, translating experimental results into actionable recommendations that informed product and business decisions.4. Applied strong business acumen and problem framing to identify high-impact opportunities, influencing cross-functional stakeholders across product, marketing, and engineering teams.5. Leveraged Generative AI and automation to streamline recurring analytics workflows, including report generation and dashboard updates—resulting in ~50 hours/month productivity savings and faster decision-making cycles.6. Mentored and guided two analysts, improving quality of insights, standardizing best practices, and fostering a data-driven and experimentation-first culture.
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