Prajwal Shetty

About Prajwal Shetty

With a Masters degree from Grenoble Ecole de Management, France and 7 years of experience in digital sales strategy, product assortment planning and marketing, I am a passionate and growth driven e-commerce professional. As Deputy Manager at Skechers, I am responsible for building and executing the direct-to-consumer strategy for the sportswear brand, leveraging data insights to drive sales growth and optimize customer experience. In my previous role as a Senior Executive - Brand Management at Nykaa, I managed and grew footwear and sportswear category with brands such as Nike, Puma, Jordan, Converse, Skechers, Crocs across different business models. I also coordinated with cross-functional teams to create merchandise buying plans, marketing plans, website management, annual JBP, and negotiated commercials. I have expertise in using tools like Adobe Analytics, Tableau, and Microsoft Excel to analyze and visualize data. I am also proficient in B2C e-commerce, omni-channel marketing, and sales forecasting. My goal is to create impactful and innovative solutions for the e-commerce industry, and to contribute to the growth and success of the brands and customers I work with. I am always eager to learn new skills and technologies, and to collaborate with diverse and talented teams. I believe in the power of data, creativity, and customer-centricity to transform the digital landscape.

Experience

1. Deputy Manager - E-commerce Buying

   Skechers

   Jan 2026 — Present · Mumbai, IN

Education

• Grenoble Ecole de Management

  Master of Science - MS

  2019 — 2021

• Pillai College of Engineering

  Bachelor of Engineering (B.E.)

  2013 — 2017