Prajwal Patil
Demandgen @ Rocketlane
- Role
- Growth Marketer at Rocketlane
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Prajwal Patil
Growth marketer and GTM strategist with 4+ years of experience in B2B SaaS, specializing…
Experience
Growth Marketer
Dec 2023 — Present · Chennai, IN
Owned full-funnel performance marketing across Google Ads and LinkedIn Ads, contributing to a $2.8M pipeline and closing $416K in new revenue (21% of inbound closed-won)- Rebuilt Google Ads campaign structure using single-keyword ad groups (SKAGs) and “Always On” segmentation, boosting MQL conversion rate from 45% to 87% while reducing CPL and junk leads- Launched and optimized high-converting landing pages, resulting in a 52% increase in lead volume in H2 and improved alignment with buyer intent- Managed ABM campaigns on LinkedIn targeting mid-market and enterprise accounts, directly sourcing $300K in pipeline and influencing $1.12M through TOFU and BOFU efforts-Created a scalable marketing analytics dashboard and pipeline tracker in collaboration with RevOps to centralize reporting, enable real-time visibility, and inform cross-functional planning-Enabled outbound sales motions by building a 2,700+ account list based on ICP-fit, and setting up intent-based alerts (G2, website activity) to prioritize BDR outreach- Mentored junior marketers on campaign operations, HubSpot workflows, B2B GTM, and ad platform best practices; empowered team members with performance-driven mindset and analytics skills- Led CRO experiments including exit-intent popups and CTA tests, directly contributing to qualified pipeline (e.g,$25K opportunity from PSA campaign variant)- Ran early-stage experiments using AI tools (Knock, GPT) for personalization and creative testing; captured learnings to improve future paid campaigns- Supported marketing ops and internal enablement by educating teams on core funnel metrics (CAC, LTV, SAL, MQL) and building processes for attribution and trend analysis.
Education
CMR Institute Of Technology
Bachelor of Engineering - BE
2017 — 2021
St. Joseph's Convent Senior Secondary School, Jalgaon (CBSE)
10 CGPA
New Horizon College, Kasturinagar, NGEF Layout, Bangalore-43
Pre University
2015 — 2017
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