Prajjwal Gupta
Product Manager @Dr. Reddy's Laboratories
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WORK HISTORY
Product Manager @Dr. Reddy's Laboratories
Hyderabad, IN
Led end to end development of a retail execution intelligence platform built to streamline sales & marketing journey clocking 50 Cr+ monthly revenue.2. Defined and prioritised segmentation-based reactivation strategy; delivered RFM module resulting in 40% increase in dormant user retention via personalised sales nudges 3. Increased user engagement by 30% by launching gamification module & personalized nudges leading to a 50% jump in Net Promoter Score 4. Ideated & launched a CRM solution across 4 markets, adopted by 50+ commercial teams, driving productivity & automation.5. Designed & executed a structured product roadmap for an intelligent Commercial Excellence Platform, preventing $7Mn annual value leakage.6. Automated marketing workflows across WhatsApp, email, and digital channels — cutting execution time by 35% and accelerating go-to-market speed7. Conceptualized and executed a visually immersive digital campaign using CGI, driving a 40% boost in audience engagement
EDUCATION
Institute of Engineering & Technology DAVV, Indore
Bachelor of Engineering - BE, Computer Engineering
Indian Institute of Management Mumbai
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT PRAJJWAL GUPTA
Product Manager with 4+ years of experience building and scaling impactful digital…
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