Pulicherla Rajesh Kumar
Marketing Manager || Marketing Strategy from IIM Lucknow Ex - Vijetha Live (Vijetha supermarkets), Navabharat Limited (FMCG), Zee TV, Barbeque Nation
- Role
- Marketing Manager at Ace Ventures India Pvt. Ltd
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Pulicherla Rajesh Kumar
I work at the intersection of brand, business, and growth. With experience…
Experience
Marketing Manager
Dec 2022 — Present · Hyderabad, IN
MARKETING STRATEGY & OPSSpearheading marketing plans & executions to achieve M-O-M goals for the organization. This includes market research, identifying TG, setting objectives, ideate marketing communications for offline & digital, plan media channels, involve in execution of ATL, BTL & TTL activities, measure & report numbers. Work closely with the digital marketing team to plan digital campaigns(Facebook, Google ads, etc), content marketing, influencer collaborations & oversee social media content.Utilising Google Analytics to track customer acquisition cost (CAC) for first-time users (FTUs) and maintain consistency in repeat orders from existing customers. Implementing concentrated marketing strategies based on pin-codes through on-ground activations, events & road shows. Identifying cross-collaboration opportunities with other brands to leverage them according to business needs. Vendor Management - Maintaining good relationships with external vendors.MARKETING RESEARCH & INTELLIGENCE Interviewing new customers for feedback, marketing insights & improving marketing strategy Competitor analysis - Marketing activities taken up by competitors in the region - through vendors, channel partners & market survey. Conducting brand benchmarking and preparing counter-strategies as needed.MARKETING COMMUNICATION Spearhead all marketing communications efforts. Provide guidance and oversee the development of marketing collaterals including design, fabrication & deployment.MEDIA PLANNING Plan media for every month including print, outdoor, RWA activities, events, launches, property shows & other offline & online media for branding and lead generation Maintain a quarterly plan for media budget spends and targets of leads, qualification rate, site visits and salesLEAD GENERATION Identify strategies to onboard new leads regularly Plan lead generation targets & create media plans as per budget to generate leads.
Education
GITAM
Master of Business Administration - MBA
2019 — 2021
Jagruthi Degree College (Malkajgiri)
Bachelor of Commerce - BCom
2013 — 2016
Indian Institute of Management, Lucknow
Executive MBA
2021 — 2021
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