Prajat Shetty
Senior Media Buyer | Meta Ads Specialist | Scaled Brands from $0–$300K | Performance Marketing & Growth Strategy | DTC & eCommerce Scaling Expert
- Role
- Senior Paid Media Buyer at Pixel Penguin Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prajat Shetty
I’m a Senior Media Buyer and Performance Marketing Specialist with 5+ years of in-depth experience in building, scaling, and optimizing high-performance paid media campaigns across global markets. My expertise spans across platforms including Meta, TikTok, Snapchat, Pinterest, Twitter, and Google Ads, where I focus on driving scalable and profitable growth through data-driven strategy and creative-led performance.Currently, I work at Pixel Penguin Media, where I manage end-to-end campaign execution - from media planning and funnel strategy to creative testing, CRO, and scaling. I have helped brands scale from zero to significant revenue milestones, including scaling a brand from $0 to $300K in monthly revenue with highly efficient budget utilization aPreviously, I worked with TechStyle US, contributing to performance marketing efforts for globally recognized brands such as Savage X Fenty, JustFab, ShoeDazzle, and FabKids. During this time, I managed and optimized high-volume campaigns, handled monthly budgets exceeding $200k+, and played a key role in improving efficiency, scaling revenue, and delivering strong ROI.My core strengths include:• Meta Ads and Paid Social scaling• Full funnel campaign strategy and execution• Scaling new and established DTC and eCommerce brands• Creative strategy, A/B testing, and performance optimization• Conversion Rate Optimization (CRO) and funnel improvement• Budget pacing, forecasting, and profitability optimization• Multi-platform paid media management (Meta, TikTok, Snapchat, Google Ads)• Data analysis, reporting, and performance insightsI bring strong agency experience working with multiple brands across different industries and international markets, which has helped me develop a deep understanding of performance marketing, consumer behavior, and scalable growth frameworks.I’m passionate about combining data, creativity, and strategy to scale brands efficiently and drive measurable business impact. I thrive in fast-paced environments and continuously focus on identifying new opportunities to improve performance, efficiency, and growth.
Experience
Senior Paid Media Buyer
Nov 2025 — Present
Education
Digital Vidya
DIGITAL MARKETING, Google Ads, Facebook Marketing
2020 — 2021
St Gonsalo Garcia Collage
Bachelor of Commerce - Bcom, commerce
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