Prajakta K

Data and Performance Manager @A.P. Moller - Maersk

SG

My profile is a fusion of Technology and Marketing, I bring a unique blend of technical and marketing expertise to drive results in the right direction- Marketing Data Planner and Campaign Manager: Proven ability to manage and optimize paid media campaigns across various platforms- Guiding Teams on Multi Touch Attribution and transition to GA4- Customized Audience Targeting: Pioneered the use of customized audience targeting through Google Analytics (GA) in paid media campaigns- Successful Campaign Leadership: Guided successful campaigns for Sealand Spot and DLCL, demonstrating strategic campaign planning and execution- Post-Campaign Analysis Pioneer: Introduced post-campaign analysis to provide valuable insights for future campaign optimization- Collaborative Team Player: Established strong relationships with CENMKT, Adops, and Havas teams, fostering effective collaboration- Granular Reporting and Measurement: Implemented CM360 for granular reporting and measurement of APA + Mainland China paid campaigns- Problem-Solving Expertise: Successfully resolved paid media and Adops issues, ensuring campaign continuity- Strategic Agency Guidance: Effectively pushed Havas Media agency to adopt more thoughtful recommendations and strategic approaches for paid campaigns- Proactive Issue Resolution: Consistently identified and resolved gaps and problems, demonstrating proactive problem-solving skills.

Dwarkadas J. Sanghvi College of Engineering

Master of Technology - MTech

University of Mumbai

Bachelor of Engineering - BE