Prahatha V.
Associate Product Manager @Takara Bio USA, Inc.
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WORK HISTORY
Associate Product Manager @Takara Bio USA, Inc.
San Jose, CA, US
Manage two portfolios with over reagents for nucleic acid purification and protein research, catering to molecular Dx and vaccine development markets.– Collaborated with R&D to ensure product requirements were met, worked on NPV, created a GTM strategy and tactical plan and launched two products for baculovirus titration. Collected VOC and cultivated relationships with KOLs through beta-testing/early access program.– Lead ~8 yearly marketing initiatives, customizing messages for fields such as MDx, NGS, & cell and gene therapy. – Manage product launches and product phase-out based on performance metrics and market trends.– Devise and execute marketing strategies and annual tactical plans to enhance product performance. Outline product positioning, pricing strategies and forecast sales for the portfolios.– Lead the creation of marketing content and collaborate with a team of writers and graphic designers to create product and promotional pages, emails, social media posts, google ads, flyers, videos, infographics, and hands on support in product photography, graphics rendering, script generation for videos, voice recording across campaigns.– Generate targeted lead lists for marketing promotions and sales team using various databases.– Create materials for Sales training and support, train new hires on products in portfolio, attend customer calls, provide technical and strategy input, coordinate with operations for inventory, update Sales on new applications and competitive intelligence and develop web content to effectively convey product messaging to customers.– Analyzed competitor social media presence and made recommendations for best practices in collaboration with internal team.– Spearheaded DEI initiatives through 2023 and 2024 campaigns to represent underrepresented scientific voices through National Hispanic Heritage month campaigns. Conducted interviews and prepared blog and social posts with a writing team.
EDUCATION
The University of Queensland
Master, Molecular Biology
Shanmugha Arts, Science, Technology and Research Academy
B-Tech, Biotechnology
Purdue University
Doctor of Philosophy (PhD), Biology/Biological Sciences, General
ABOUT PRAHATHA V.
Product Manager by day job, and molecular neurobiologist by training. Over 2 years of experience in product management, and over 10 years of research experience in Neuroscience in the fields of Alzheimer’s Disease, Retinal Degeneration, Mechanobiology and Epilepsy using both in vivo (Zebrafish, Drosophila, C. elegans) and in vitro (immortalized cells, hiPSCs) model systems. Passionate about mentoring next-gen scientists and science communication. Hobby Photographer
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