Pragya Priyam

About Pragya Priyam

As a Creative Director, I bring together brand vision, visual storytelling, and performance-driven design to craft visuals that connect emotionally and deliver measurable results. With a background spanning UI design, branding, advertising, and digital content creation, I lead creative teams and build design systems that strengthen brand identity and enhance user engagement across digital platforms.Over the years, I have collaborated with leading brands including Amazon, TATA, HUL, Marico, Lakmé, Vaseline, Whirlpool, Reliance, BoAt, and Iconic, developing campaigns that combine strategic clarity with strong visual impact. From large-scale rebrands and ad campaigns to high-performing UI for web and landing pages, my work merges creativity with business objectives to deliver consistent brand growth.My expertise spans UI/UX and graphic design, with proficiency in Adobe Photoshop, Illustrator, InDesign, XD, Figma, Webflow, and other professional tools. I have successfully served 75+ clients, completed 100+ design projects, mastered 15+ tools, and delivered 150+ cross-platform campaign creatives within tight timelines. My experience includes creating websites, microsites, packaging, and A+ content, as well as producing high-impact social media and advertising visuals.I believe that design is both a strategic discipline and a creative craft. My approach combines hands-on design expertise with thoughtful brand direction, ensuring every project I lead is visually cohesive, purposeful, and aligned with long-term business goals.

Experience

1. Creative Designer

   Hypelocal

   Nov 2024 — Present · Cochrane, AB, CA

   Collaborated with cross-functional teams at Hypelocal to deliver cohesive and impactful brand experiences across multiple projects.• Developed comprehensive brand guidelines and designed distinctive logos to ensure consistent visual identity aligned with client goals.• Designed and prepared responsive websites, meticulously making them Webflow-ready to enable smooth and efficient development handoff.• Created engaging and on-brand social media posts and ad creatives tailored for diverse brands, significantly boosting online engagement and reach.• Coordinated closely with developers to understand technical requirements and provided accurate, optimized design assets for seamless integration.• Produced high-quality ad creatives in various dimensions suitable for multiple platforms, including Google Ads, Facebook Ads, and other digital marketing channels.• Crafted compelling and catchy video content using advanced video editing tools like CapCut, enhancing brand storytelling and campaign effectiveness.• Ensured all creative outputs met brand standards and marketing objectives while adapting quickly to evolving client needs and feedback.

Education

• University of Mysore

  Bachelor's degree, Business Administration and Management, General

• Jawahar Vidya Mandir, Shyamali

  Higher Secondary School Certificate, Science

• Sacred Heart Higher Secondary School

  Secondary School Certificate, Science