Pragyan Dalbehera
Trade Activation Manager at Henkel | Ex L\'Oréal (Kérastase)| Ex GKHair® India | Ex JPMS Sales Consultant
- Role
- Trade Activation Manager at Henkel
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Pragyan Dalbehera
Currently, as a Trade Activation Manager for South at Henkel, I specialize in…
Experience
Trade Activation Manager
Apr 2024 — Present · Chennai, IN
In my role as Trade Activation Manager, I strategically manage Professional Salon Image and Key Accounts, focusing on driving growth in targeted categories. I implement engagement programs to boost Share of Wallet, plan and execute strategies at the door level, and deliver development initiatives to promote salon services and retail opportunities. Acting as the liaison between Sales, Technical, Digital, and Marketing teams, I cultivate relationships with key artists and influencers to increase category sales. I negotiate brand-building activations with yearly calendar plans and orchestrate 360-degree programs within allocated budgets, identifying growth opportunities and executing marketing campaigns through non-traditional channels. Responsibilities include collaborating on campaign planning, executing promotional activities, managing brand activations, monitoring budgets, conducting analysis, and staying updated on industry trends. Additionally, I execute below-the-line marketing strategies, manage promotional activities, monitor budgets, evaluate campaign effectiveness, conduct market research, and seek new growth opportunities. Excited to contribute to Henkel\'s success and explore collaborations.
Education
Mahila Mahavidyalaya
Senior Secondary
Bangalore University
Bachelor of Commerce - BCom
2008 — 2011
University of Mysore
Master of Business Administration - MBA
2012 — 2014
Amarvani Convent School
Secondary School
Skills
- Customer Service
- Management
- Microsoft Excel
- Microsoft Office
- Research
- Microsoft Word
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