Pragya Verma
Account Manager @Amazon
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WORK HISTORY
Account Manager @Amazon
Bengaluru, IN
Serves as main point of contact for Advertisers and act as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first-class service and online advertising solutions- Educate advertising products on Amazon Adverting offering. Also help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help advertisers to meet their business goals- Understand Performance Advertising and uses various tools and techniques to fix campaign set-up and provide related campaign optimization support- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns - Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience- Identify opportunities to improve designed Amazon product based on customer feedback, data analysis and feature gaps with competitive products- Take complete ownership of portfolio of accounts – Standard and High Value advertisers from Beauty, Household and HealthCare Verticals- Analyze account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs- Analyze data trends and creating keywords, lists, bids and budget suggestions; gathering and analyzing data at account / campaign // industry level- Monitor and communicate campaign progress through regular, in-dept activity reports and insights, using knowledge as a basis for future campaigns- Work with Account Managers, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance- Prepare documents around best practices, SOPs and framework for innovations- Mentor new joiners and bring them up to speed with regards to program and process
EDUCATION
Institute of Management Technology, Nagpur
Post Graduate Diploma in Management (PGDM), Marketing
B.P. Poddar Institute Of Management and Technology
Bachelor’s Degree, Electrical Engineering
Institute of Management Technology, Nagpur
Master of Business Administration (M.B.A.), Marketing (Major) Operations (Minor)
ABOUT PRAGYA VERMA
I bring extensive experience in e-commerce and technology, honing a diverse skill set over 9 years. In my most recent role as an Amazon Advertising Account Manager, I excelled by formulating effective Amazon-based ad strategies, mastering data analysis, and fostering client satisfaction. I have a proven record of driving revenue growth, optimizing ROAS, and thriving in dynamic settings. With 5 years as a techno Functional Consultant, I bridged tech solutions and business needs, following 2 years as a Developer that grounded me in software engineering. This multifaceted background equips me with a strategic mindset, strong analytical abilities, and an acute grasp of technology\'s role in business prosperity.
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