Pragya Rai

About Pragya Rai

I am a results-driven and highly motivated Digital Strategist with a passion for driving business growth and delivering innovative solutions. I have developed a strong expertise in campaign management, performance marketing, and affiliate marketing. I excel at developing and implementing digital marketing strategies that align with clients\' objectives and goals.My ability to manage digital campaigns across various channels, including search engines, social media, email, display, native, and mobile, has consistently delivered exceptional results. I possess strong analytical skills and have a keen eye for market trends, competitor activities, and consumer behaviour, which enables me to craft effective campaign strategies and tactics.I am adept at setting campaign performance goals and KPIs, and I closely monitor campaign performance using analytics tools and platforms to identify optimisation opportunities. Through effective communication and collaboration with internal teams and clients, I ensure seamless campaign execution and exceed client expectations.I thrive in fast-paced environments and stay updated with emerging digital marketing trends, technologies, and best practices. My experience with platforms such as Hasoffer, Apsflyer, Whistle loop, Branch, and MMP platforms has further enhanced my ability to deliver innovative and impactful campaigns.With a can-do attitude and a focus on delivering the highest level of accuracy, I am committed to continuously driving business results and exceeding client satisfaction. I am excited to contribute my skills and passion for digital marketing to MiQ and grow my career in the programmatic advertising industry.

Experience

1. Executive - Strategy

   VerSe Innovation

   Jun 2024 — Present · Bengaluru, IN

Education

• University of Allahabad

  Master's degree, Accounting and Finance

• University of Allahabad

  Bachelor of Commerce - BCom, Business/Commerce, General