Pragya Chansoriya

About Pragya Chansoriya

I’m a Marketing and Product professional with experience building, scaling, and growing high-impact ecommerce programs through data-driven strategy, user-centric product development, and full-funnel marketing execution. At Amazon India, I built the first-ever marketing charter for Subscribe & Save, growing the program’s digital footprint from the ground up—delivering 130M+ reach, 10× Instagram engagement, and 52M+ annual video views. I also led India-first offline activations that engaged 20K+ households and directly contributed to subscriber growth.On the product side, I’ve owned end-to-end development for features like Cashback Rewards, Automatic Enrolment, and RSMS. These initiatives drove 293K+ new subscriptions, 60K repeat deliveries, and unlocked 70+ hours/week in operational efficiency through automation and better workflow design. I bring a strong foundation in structured problem solving, GTM planning, experimentation, and cross-functional collaboration with tech, design, legal, category, and global teams.With an engineering background from IIT Guwahati and an MBA in Marketing & Strategy from IIM Lucknow, I combine analytical depth with creative thinking to build products and marketing strategies that deliver measurable customer and business impact.

Experience

1. Marketing Manager

   Amazon

   Mar 2024 — Present · Bengaluru, IN

   Developed & executed the first marketing charter for Subscribe & Save India, owning the annual calendar, budgets, and performance scorecardBrand Marketing initiatives: Built SnS India’s social presence from scratch → 130M+ reach, 10× Instagram engagement, 52M+ annual views Created influencer marketing playbook showcased at the Global SnS Summit (Tokyo); adopted across 8 marketplaces Led India-first offline activations across 60 apartments, engaging 20K+ households and acquiring 2K+ subscribersProduct marketing for on-site acquisition & retention: Designed cashback & discounting strategy to drive 293K+ new subscriptions, ₹277M GMS, 6% topline contribution Launched subscription coupons in IN, acquiring 78K subscribers in 90 days, ₹126M incremental GMS Conceptualised & launched ‘SnS Carnival’ event with 80 brands/2K products, driving a 30% sales spike Improved efficiency by integrating Rewards Intelligence → 6% lower spend & 17% higher redemptions

Education

• DPS Vindhyanagar

  10 CGPA (Std X)

  2002 — 2010

• DAV Public School, Kota

  Science, 93.20% (Std XII)

  2010 — 2012

• Indian Institute of Technology, Guwahati

  Bachelor of Technology (B.Tech.), Civil Engineering (Minor - Product Design)

  2013 — 2017

• Indian Institute of Management, Lucknow

  Master of Business Administration - MBA, Marketing, Strategy and Operations

  2020 — 2022

Skills

• Microsoft Office
• Windows
• Microsoft Excel
• English
• Event Planning
• Engineering
• Event Management
• Microsoft Word