Pragnyananda Panda

About Pragnyananda Panda

I am a dynamic and results-driven digital marketing professional with over a decade of experience in driving business growth through innovative strategies, high-impact campaigns, and effective leadership. My expertise lies in D2C e-commerce strategy, performance marketing, and ROI maximization, with a proven track record of scaling organizations and optimizing digital marketing efforts to achieve measurable results. I am passionate about leveraging data-driven insights to inform marketing decisions and deliver exceptional outcomes. I have successfully managed multimillion-dollar budgets, led high-performing teams, and executed campaigns that consistently exceeded performance benchmarks.

Experience

1. Paid Search Manager

   Teleflora

   Aug 2020 — Present · Hyderabad, IN

   In my dynamic role at Teleflora, I excel in orchestrating digital marketing strategies, with a strong emphasis on optimizing paid search campaigns to amplify online traffic and conversion rates. My key responsibilities include- Comprehensive Paid Search Campaign Management: Spearheading paid search initiatives to attract quality traffic, aligning with the company’s strategic goals-Strategic Leadership: Developing and implementing robust paid search strategies, overseeing budget distribution, and leading a dedicated team to maximize campaign efficiency and ROI-Optimization Mastery: Focusing on campaign, conversion, and cost per order optimization to prioritize profit margins and increase order volume-Advanced Analytics: Utilizing Power BI and Tableau for detailed planning and performance reporting, fostering an environment of data-driven decision-making-Expertise in Google Analytics: Applying Google Analytics insights to refine marketing approaches and boost campaign results-Team Development and Growth: Conducting targeted training programs to enhance team capabilities and foster professional growth within the digital marketing domain.Through strategic management, continuous optimization of paid search campaigns, and a commitment to team development, I continuously contribute to Teleflora’s growth and success in the digital marketplace.

Education

• Saraswati Vidhya Mandir

  Schooling

  2007

• Indian Institute of Management Raipur

  Executive Certificate Programme for Strategic Chief Marketing Officers, Marketing

• Web training academy

  Diploma in Digital Marketing, Online marketing

  2014 — 2014

• Holy Mary Business School

  Bachelor of Business Administration (BBA), Marketing

  2009 — 2012

• Holy Mary Business School

  PGDM, Marketing

  2013 — 2015

• Kiran Science College

  Intermediate , Intermediate

  2007 — 2009

Skills

• Remarketing
• Google Analytics
• Social Media Marketing
• Sem
• Email Marketing
• Google Adwords
• Marketing
• Government
• Digital Marketing
• Online Marketing
• Orm
• Analytics
• SEO
• Smo
• Online Advertising
• Ppc
• Facebook Marketing
• Display Advertising
• Data Analysis
• Marketing Communications
• Search Engine Optimization (SEO)