Pragjyoti Kundu
Performance Marketer @Meraqi Digital
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WORK HISTORY
Performance Marketer @Meraqi Digital
Kolkata, IN
Management of Significant Advertising Budgets: I have effectively managed advertising budgets exceeding ₹1 crore across platforms including Google, Meta, Amazon, and Flipkart for a diverse range of clients, such as Frontech, Srijan Realty, Eastern Honda, KIA Motors, Aswini Bajaj, Peerless, Baby Go, ILS Hospital, and Khosla Electronics and so on- Optimization of Account Performance: I optimized various elements, including account structure, keywords, audiences, bids, budgets, placements, and creatives, for over 40 accounts. This strategic approach resulted in a 15% year-over-year increase in ROI and savings of ₹10 lakhs in ad spend at the portfolio level- Data-Driven Strategic Actions: I consistently monitored industry trends, competitor activities, and GA4 data, implementing data-driven strategies that boosted account performance by 5.08% quarter-over-quarter- Comprehensive Reporting and Analysis: I delivered and presented detailed bi-weekly, monthly, and quarterly reports analyzing key performance metrics such as ROAS, CVR, CPA, and CPL to facilitate informed decision-making.
EDUCATION
Prafulla Chandra College
Bachelor of Commerce - BCom, Accounting and Business/Management
Bengal Institute of Business Studies
Master of Business Administration - MBA, Digital marketing
ABOUT PRAGJYOTI KUNDU
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