Pragati Killa
Marketing Manager at Pidilite Industries Limited | MICA
- Role
- Field Marketing Manager at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pragati Killa
Experienced Client Operations Manager with a demonstrated history of working in the human resources industry. Skilled in Microsoft Excel, Management, Microsoft Word, Microsoft PowerPoint, and Microsoft Office. Strong operations professional graduated from St Xavier\'s College Kolkata.
Experience
Field Marketing Manager
Dec 2023 — Present · Mumbai, IN
Directed planning, marketing, and execution of Fevicreate Idea Labs, a national science-based crafting contest for schoolchildren, with over 2.5 lakh participants, TV broadcasts with a GRP of 75 in the kids TG, and extensive PR efforts.• Planned & executed influencer led programs (principals & teachers) reaching over 15k schools nationwide through content & marketing strategies developed based on consumer immersions and insights to drive an increase in category consumption• Led development of the Fevicreate website for schoolteachers, managed agency coordination for content creation aligned with the ‘New Education Policy’ and handled the annual school and teachers\' rewards & recognition program.• Created market development plans with defined targets and scorecards, achieved targets for focus products, and improved regional field manager performance by conducting regular reviews and taking corrective actions
Education
MICA | The School of Ideas
PGDM-C, Marketing | Advertising & Brand Management
2018 — 2020
The Institute of Chartered Accountants of India
CA- Intermediate (IPCC), Accounting and Finance, Strategic Management
2014 — 2015
St. Xavier's College (Autonomous), Kolkata
Bachelor of Commerce - BCom (Honors), , Marketing
2014 — 2017
Ashok Hall Girls' Higher Secondary School, Kolkata
Central Board of Secondary Education, Business/Commerce, General
2000 — 2014
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