Pragati Arora

About Pragati Arora

I help supply chain visibility and enterprise B2B teams drive measurable adoption that translates into expansion and sustained revenue growth.My work sits at the intersection of customer success, commercial strategy, and execution. I focus on ensuring customers achieve outcomes fast enough that expansion becomes the logical next step — not a sales push.I manage the full lifecycle: new opportunity discovery, structured problem diagnosis, pilot execution, onboarding, and post-sale expansion.One example.A national retailer was losing ₹15 crore annually due to label-based theft. I led ground diagnosis, defined measurable success parameters, and executed live store trials.The result: 80% theft reduction. The solution is now embedded in their specifications and has generated ₹2 crore in revenue so far, with continued expansion.In another instance, I helped launch a new product offering in India. Starting with structured voice-of-customer research, I translated market pain points into a focused go-to-market plan.The product generated ₹30 lakh within three months of commercial launch.I work cross-functionally across sales, product, technical, and operations teams. My role is to translate customer complexity into structured execution — and feed market intelligence back into portfolio and strategy decisions.Core focus areas:• Net revenue retention and account expansion• Adoption-led growth in enterprise accounts• Consultative problem discovery and solution validation• Pilot design and KPI-driven rollout• Cross-functional stakeholder alignment• Pipeline development and commercial structuringMy operating philosophy is simple.Diagnose the real problem.Validate through pilots.Measure impact rigorously.Use early wins to scale across use cases and business units.When ROI is clear, retention and expansion follow naturally.Outside of work, I mentor early-career professionals and stay engaged with trends in supply chain visibility, enterprise SaaS, and B2B growth strategy.If you’re building structured customer expansion in complex B2B environments, I’m always open to thoughtful conversations.

Experience

1. Assistant Manager- Segment Development, Vi

   Avery Dennison

   Jul 2022 — Present · Bengaluru, IN

   Launched and scaled a new label category (direct thermal filmic) in India by translating VOC insights into product specification—achieved INR 30 lakh in revenue within 3 months and strengthened Avery Dennison’s market leadership.Led 10+ end-to-end projects—from scoping to execution—by coordinating cross-functional teams and managing key external stakeholders, resulting in ₹3Cr revenue generation for the organization.Drove a high-impact label theft mitigation initiative for a top Indian retailer, reducing shrinkage by 80% and generating INR 2 Cr in sales over 6 months through client co-creation, in-store pilots, and solution testing.Managed key accounts across retail, logistics, and eCommerce, identifying growth opportunities, driving cross-sell of core categories, and increasing account penetration through tailored solutions and marketing engagement.Built and executed outreach campaigns by creating targeted marketing collateral and sales enablement tools for 3 flagship product lines—including a first-of-its-kind label solution—boosting awareness and supporting partner-led growth.Owned end-to-end category and business development using Salesforce, including lead generation, pipeline management, and solution deployment—while driving ecosystem engagement via innovation lab visits, sustainability onboarding, and brand storytelling.

Education

• Dr. Virendra Swarup Institute of Computer Studies, Kanpur

  Bachelor of Computer Applications - BCA

• DR VIRENDRA SWARUP INSTITUTE OF COMPUTER STUDIES, KANPUR

  Bachelor of Computer Application, BCA

  2015 — 2018

• University Business School, Panjab University

  MBA - Master of Business Administration, International Business

  2018 — 2020

• Kumari Udhyan Girls' Inter College

  Intermediate, PCM

  1999 — 2018