Pragati Pandey

Analyst @Cognizant

Gurugram, IN

Sound understanding of marketing metrics, KPIs, and conversion rate optimization.• Used marketing metrics and CRO strategies to optimize performance.• Experience working with cross-functional teams, including marketing leaderships, project managers, internal and external stakeholders.• Analyzed websites to gather business and tracking requirements, helping uncover meaningful insights.• Performed quality checks on GA4 and GTM implementations to ensure accurate data collection.• Built interactive Power BI dashboards to monitor revenue and website performance metrics.• Created reports translating complex data into clear, actionable, and evidence-based recommendations.