Pragati Jha
Ecommerce Executive @BL Lifesciences
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WORK HISTORY
Ecommerce Executive @BL Lifesciences
Gurugram, IN
Managed Meta Ads and Google Ads campaigns focused on driving sales, including end-to-end campaign creation, targeting, optimization, and budget allocation.Developed and executed campaign strategies for in-house brands aligned with business goals and market trends.Oversaw marketplace operations across platforms like Amazon, Flipkart, and Shopify, including listing creation, product promotions, and performance optimization.Implemented paid promotions and organic SEO strategies to boost product visibility, increase conversions, and improve search rankings.Analyzed and prepared monthly performance reports, tracking KPIs, ad spend efficiency, sales trends, and ROI metrics.Collaborated with cross-functional teams (creative, product, and sales) to maintain consistent brand messaging and align digital efforts across platforms.
ABOUT PRAGATI JHA
As a Performance Marketing Specialist with over 3 years of hands-on experience, I specialize in driving scalable growth across Meta Ads, Google Ads, and eCommerce marketplaces.I\'ve executed sales-focused campaigns for D2C brands on Shopify, Amazon, Flipkart, and Myntra, consistently improving ROAS by up to 4X and increasing conversion rates through A/B testing, data-backed optimizations, and creative strategy.My expertise includes: Meta Ads (Sales, Retargeting, Lookalike Campaigns) Google Ads (Search, Shopping, Performance Max) Marketplace Management (Listings, SEO, Paid Promotions) CRO, Analytics, Monthly Reporting, and Budget OptimizationI\'m passionate about using paid media and eCommerce synergy to build brands that convert and scale profitably. Open to challenging roles in performance marketing or digital growth teams.
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