Pragalbh Srivastava
Engineering leader at Expedia | ex-Wayfair | ex-Oracle
- Role
- Engineering Leader at Expedia Group
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Engineering Leader
May 2024 — Present · Austin, TX, US
Lead global teams supporting Media, Social and TEaL data platforms, enabling $1.5B+ in annual marketing spend optimization across display, video, paid social, and email channels- Drove unified impression & conversion attribution pipelines of sources including DV360, CM360, Google Ads, Facebook, Tiktok, TradeDesk, iSpot, SambaTV, Netflix, Amazon, Billups, Agencies etc - Enablement of Media Model Mix in partnership with data science & analytics for vendor agnostic, x-channel iROAS measurement and implemented data clean room strategy- Geo-expansion of Media channels & weekly trading optimization leveraging x-channel / brand and / EGGX calibrated tests- Delivered double-digit efficiency gains with CLV-based custom bidding, achieving –30% CPA, –38% CPUH, and +5% iGP via algorithmic optimization on The Trade Desk- RAG-based Creative QnA and Media weekly trading commentary automation using GenAI- Owns Traveler Engagement & Loyalty (TEaL’s) experimentation, attribution, forecasting, andscorecards to drive insights and track $250M+ in CRM spend- Led multi-quarter, cross-functional development of TEaL’s full-stack forecasting web app for Expedia’s One Key cash incentive program, replacing a manual Excel-based process
Education
National Institute of Technology, Tiruchirappalli
BS
Missouri University of Science and Technology
MS
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