Pragadeesh Kg
Marketing Director | Offshore Center Builder | Market Intelligence • Campaign Execution • Revenue Growth
- Role
- Marketing Director at Weaver
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pragadeesh Kg
I build offshore marketing teams that deliver enterprise-quality outcomes with global efficiency.In 4.3 years at Wipfli, I built a ~ 20-member offshore marketing center from scratch—delivering 65% cost savings, contributing $900K in revenue through strategic client research, and executing 50+ campaigns monthly.My Track Record:Built offshore marketing center (15 members) with 65% cost savings vs US resourcesDelivered 100+ client intelligence briefings contributing ~900K from Stronger to Serve in 2022Execute 600+ campaigns annually maintaining US-quality standardsLed 20-member teams at both EY and Northern Trust across US, UK, ANZ regionsManaged 12-member global team at IBM executing 50+ campaigns, 100 enterprise accounts as ABM ManagerWhat I Bring: Offshore Delivery Expertise: Sun-model frameworks, RACI documentation, integrated governance Big 4: EY experience partnering with Partners and Regional Leaders across all service lines Strategic Intelligence: Market research, competitive analysis, client intelligence that drives decisions High-Volume Execution: 50+ campaigns monthly with scalable quality frameworks Global Leadership: 19 years leading teams across consulting, technology, financial servicesCore Capabilities:Offshore Center Setup • Marketing Operations • Client Intelligence • Market Research • Campaign Execution • ABM • Sales Enablement • Team Building • Performance Management • US-India CollaborationOrganizations: Wipfli • Northern Trust • EY • IBM • HPOpen to conversations about offshore marketing delivery, global team leadership, and marketing intelligence.
Experience
Marketing Director
Feb 2026 — Present
Education
St. Joseph's College (Arts & Science)
Bachelor of Science (BS), Computer Science
2002 — 2005
Indian Institute of Management, Kozhikode
Management development Program, Deisgn Thinking for customer centric innovation
Xaviers Institute of Business Management Studies
Master of Business Administration - MBA, Marketing & Advertising
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