Prafull Gupta

About Prafull Gupta

At 19, I was testing my first ads with whatever budget I could gather.At 22, I manage $350K+ in monthly ad spend, scaled 50+ Brands, and built growth systems that help businesses print revenue consistently.Ever wondered how D2C brands scale from ₹10L to ₹1Cr in revenue? I\'ve done it multiple times.Hi, I\'m Prafull Gupta — a D2C Growth Marketing specialist who turns ad budgets into profit machines.Here\'s what I do differently:While most marketers chase vanity metrics, I focus on one thing: SUSTAINABLE PROFITABLE GROWTH.But my real journey started long before this.I began as a freelancer, running ads for dropshipping brands and learning how to turn 1 into 8–10 ROAS. I tested hundreds of creatives, analysed patterns, and discovered how the right product + right creative + right funnel can change the game overnight. HOW I DO IT:My approach is simple but effective- Test ruthlessly (I\'ve tested 1200+ products to find winners)- Scale strategically (Focus on profitable growth, not just revenue)- Optimise constantly (Data-driven decisions, not gut feelings) THE NUMBERS THAT MATTER:$350K+ monthly ad spend managed 50+ D2C brands scaled profitably 1200+ products tested, 500+ winners launched ₹50Cr+ revenue generated for clients Consistent profitable scaling across all campaigns MY EXPERTISE- Meta Ads Strategy & Scaling- D2C Business Growth- Shopify Store Optimisation- Product Research & Testing- Creative Strategy Development- Growth Hacking & Funnel Optimisation- Media Buying at Scale INDUSTRIES I\'VE DOMINATED:E-commerce, Dropshipping, Home Essentials, Ed-Tech, Fashion, Beauty, Health & Wellness MY PHILOSOPHY:Every rupee spent on ads should make you money, not just noise. If your campaigns aren\'t profitable, we need to talk.I\'m a certified Performance Marketing Fellow from Growth School, and I combine analytical precision with creative thinking to drive results that matter to your bottom line.Before leading growth at GrowthStone, I worked deeply in the D2C and home essentials space —testing 1200+ products, launching 500, identifying patterns that turn simple ideas into scalable product lines, and building creative frameworks that consistently unlock new winners.Whether you\'re a D2C brand stuck at 1x/month or looking to scale to 5x/month+, I\'ve been there and know exactly what levers to pull.

Experience

1. Growth Marketing Manager

   Growthstone

   Jul 2025 — Present · Mumbai, IN

   I stepped into the role of Growth Marketing Manager, where I now lead the growth function, manage a team, and handle some of our biggest D2C and Ed-Tech clients.This role marks a shift from executing growth myself…to building the people, processes, and systems that deliver it consistently.A major part of my responsibility is guiding the team through creative direction, growth experiments, and consumer-insight-driven decisions.As a manager, I’m also building SOPs, frameworks, and internal workflows — ensuring that our processes are smooth, predictable, and efficient. These systems help my team work with clarity, operate faster, and deliver stronger outputs with fewer blockers.What I Lead & Own- Managing and mentoring a team of growth marketers executing paid media, creative testing, and funnel optimisation- Leading high-value D2C & Ed-Tech clients across industries- Designing and refining SOPs, performance dashboards, and structured growth processes- Overseeing high-budget Meta Ads and setting direction for scaling- Building creative testing systems and behaviour-led ad concept pipelines- Ensuring alignment between team output and client business goals- Running strategic growth reviews and improving internal execution qualityThis role is a blend of leadership, strategy, creative thinking, and systems building — ensuring that GrowthStone’s growth engine becomes bigger, faster, and more predictable with every new campaign and every new team member.

Education

• GrowthSchool

  Performance Marketing, Marketing

• M.L.B. COLLEGE, GWALIOR

  Bachelor of Commerce - BCom, Accounting and Finance