Pradyumn Pasari

About Pradyumn Pasari

Marketing, GTM & Growth Leader with 10+ years of experience building category growth engines, scaling product adoption, and driving predictable business outcomes across technology, e-commerce, and automotive.Currently leading GTM planning, growth strategy, and AI-enabled marketing systems at HP, spanning India and global markets. Work cuts across portfolio strategy, lifecycle monetization, experimentation frameworks, and cross-functional execution.I specialize in:• Product messaging and positioning• Customer insight → GTM strategy• Launch strategy and execution (0→1 and scale)• Growth loops, funnel thinking, performance experiments• AI-led efficiencies in marketing workflows and enablementAt HP, I worked on developing business growth strategy and customer engagement initiatives, integrating AI-driven workflows and marketing automation to enhance outreach, deepen mid-funnel engagement, and streamline demand generation across key customer segments. At Flipkart, I delivered high-impact performance marketing and brand campaigns during key sale events. Earlier, at Bajaj, I managed the full product lifecycle for KTM, from market planning to launch and customer engagement. I’m also part of the India MMA – AI Advisory Council, contributing to thought leadership at the intersection of AI, marketing, and innovation.What I\'m exploring:Product Marketing | Growth PMM | GTM Strategy | Marketing Ops | AI-Driven Marketing RolesCore Skills: Product marketing, AI Marketing, Brand and Performance marketing, Experimentation Frameworks, Business Growth Planning, Stakeholder Management, Budget ownership, Growth Strategy & Cross-functional executive leadership management Open to Head / Director level roles in Marketing, GTM and Growth.

Experience

1. Growth Strategy & Planning, Md\'s Office

   HP

   Jul 2024 — Present · Gurugram, IN

   Operate directly within the India MD’s Office to drive enterprise-wide GTM planning, growth strategy, and cross-functional execution across PS & Print businesses- Led 3-year GTM and category growth roadmap for India PC business (~$XBn size), aligning product, marketing, channel, and sales toward market expansion priorities- Owned business planning, forecasting, TAM sizing, pricing analysis, and scenario modelling to influence portfolio, positioning, and allocation decisions- Drove cross-functional alignment across product, sales, channel, marketing, and finance to ensure GTM readiness, revenue predictability, and execution discipline- Built new customer acquisition and demand engines, exploring channels and GTM experiments to unlock new user segments and micro-markets- Served as strategic partner to category and leadership teams, shaping positioning, offer strategy, messaging priorities, and lifecycle interventions- Led program governance for growth incubation initiatives, owning milestone tracking, GTM enablement, stakeholder communication, and adoption measurement.

Education

• Xavier Institute of Management(XIM Bhubaneswar)

  Master of Business Administration, Marketing

  2014 — 2016

• Vellore Institute of Technology

  Bachelor of Technology (B.Tech.), electronics and communication

  2009 — 2013

• Bharatiya Vidya Bhavan's

  Class 12, Physics Chemistry Maths

  1993 — 2009

Skills

• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• C
• Programming
• Matlab
• Business Analysis
• Market Research
• Teradata
• Marketing Strategy
• Analytics
• Marketing
• Networking
• Html
• Microsoft Office
• Microcontrollers
• Sql
• Research
• Vba
• Market Analysis
• Data Analysis