Pradnya Kharat
Senior Associate at IPG Mediabrands | Ex-Dentsu | Ex-Wipro | Performance Marketing
- Role
- Senior Associate - Paid Search & Social at IPG Mediabrands
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Pradnya Kharat
As an accomplished digital marketing professional with a passion for data-driven…
Experience
Senior Associate - Paid Search & Social
Dec 2024 — Present · Pune, IN
Handling social media marketing for the renowned fashion brand Levi’s, targeting the US market across platforms like Meta, Snapchat, Pinterest, and Reddit-Lead a small team of junior associates, providing guidance, delegating responsibilities, and conducting quality checks to maintain high standards of campaign execution and reporting-Managing campaign setup, optimization, and budget pacing to achieve monthly and quarterly performance targets-Analyzing campaign data to derive insights and suggesting actionable strategies to improve results-Creating detailed performance reports covering KPIs like CTR, CPC, ROAS to monitor trends and drive data-backed optimizations-Collaborating with internal teams and demonstrating excellent stakeholder management to align paid media strategies with broader marketing and business objectives.
Education
Savitribai Phule Pune University
Bachelor of Engineering - BE
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