Pradipta Barik

Role
Senior Product Marketing Manager at Maxamtech Digital Ventures Pvt Ltd
Location
Pune District, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Pradipta Barik

Telecom | Mobile Gaming | Performance Marketing | Growth & Operations…

Experience

  1. Senior Product Marketing Manager

    Maxamtech Digital Ventures Pvt Ltd

    Feb 2024 — Present · Pune, IN

    Planned, executed, and tracked performance for real money mobile gaming marketing campaigns, consistently meeting or exceeding KPI targets such as installs, engagement, and retention rates.• Developed and executed user acquisition campaigns across multiple digital channels, optimizing for LTV, ROI, and CPA while increasing daily active users (DAU) by 10% within 6 months.• Led ASO (App Store Optimization) and SEO initiatives, driving organic growth by improving keyword rankings and conversion rates, resulting in a 12% increase in app downloads.• Leveraged data analytics and user behavior insights to optimize marketing campaigns and product features, achieving increase in conversion rates and reducing churn.• Spearheaded go-to-market strategies for new game launches, coordinating with creative, product, and development teams to ensure smooth launches and successful early-stage growth.

Education

  • M.P.C (Auto) College, Baripada

    Bachelor’s Degree, Political science,History

    1998 — 2001

  • North Orissa University

    Master’s Degree, Marketing

    2014 — 2016

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Pradipta Barik — Senior Product Marketing Manager at Maxamtech Digital Ventures Pvt Ltd in Pune District, MH, IN | Unifers