Pradipta Barik
- Role
- Senior Product Marketing Manager at Maxamtech Digital Ventures Pvt Ltd
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Pradipta Barik
Telecom | Mobile Gaming | Performance Marketing | Growth & Operations…
Experience
Senior Product Marketing Manager
Maxamtech Digital Ventures Pvt Ltd
Feb 2024 — Present · Pune, IN
Planned, executed, and tracked performance for real money mobile gaming marketing campaigns, consistently meeting or exceeding KPI targets such as installs, engagement, and retention rates.• Developed and executed user acquisition campaigns across multiple digital channels, optimizing for LTV, ROI, and CPA while increasing daily active users (DAU) by 10% within 6 months.• Led ASO (App Store Optimization) and SEO initiatives, driving organic growth by improving keyword rankings and conversion rates, resulting in a 12% increase in app downloads.• Leveraged data analytics and user behavior insights to optimize marketing campaigns and product features, achieving increase in conversion rates and reducing churn.• Spearheaded go-to-market strategies for new game launches, coordinating with creative, product, and development teams to ensure smooth launches and successful early-stage growth.
Education
M.P.C (Auto) College, Baripada
Bachelor’s Degree, Political science,History
1998 — 2001
North Orissa University
Master’s Degree, Marketing
2014 — 2016
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