Pradhyumnan Devanathan
Product Marketer - B2B SaaS | Securden
- Role
- Product Marketer at Securden, Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Product Marketer
Jun 2021 — Present · Chennai, IN
Involved in content-building activities and end-to-end product marketing for all the access management products developed by Securden.* Analyzed competitor webpages to identify content gaps and strategize content-building activities.* Built marketing collaterals such as product decks, presentations, brochures, and banner ads by collaborating with the design team.* Carried out research based on Google Analytics to track traffic sources and identify the potential for improving organic traffic.* Created content tailored for search engine optimization (SEO) and improving page ranks in the cybersecurity and SaaS niche: Landing pages, Feature pages, Blogs, Case Studies, Whitepapers, and Knowledge base articles.* Worked closely with the development team to create highly technical content such as product guides, best practices, security hardening measures, help documentation and technical requirements for all of the products developed by Securden.* Learned copywriting and developed advertisement copies for LinkedIn, Reddit, Sourceforge, G2, 4SysOps, and responsive AD copies for Google Ads.* Reviewed content developed by peers for technical correctness, tonality, coherence, and accuracy.* Collaborated with the engineering team to optimize UI texts for multiple products developed by Securden.* Created contextual help content for features within the product UI.* Wrote content for promoting our products on third-party forums such as Reddit and Quora among other websites.* Assisted the sales team by creating documents including RFI/RFP, product comparison sheets, and sales deck.* Assisted the presales and after-sales support team by handling product demos, and drafting emails to high value prospects and enterprise customers.* Participated in customer success activities by handling calls and ensuring a good relationship with customers around the world.
Education
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
Bachelor of Technology - BTech
2017 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.