Pradhuman Panchal
Product Marketing Manager - Times Internet | Ex - Zepto, BharatPe | Seasoned in Product Marketing, Customer Retention & Engagement, Marketing Automation
- Role
- Product Marketing Manager at Times Internet
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Pradhuman Panchal
Growth and Product Marketing professional with 4+ years of experience driving retention, engagement, and revenue across fintech and ecommerce platforms. Currently Product Marketing Manager at Times Internet, leading lifecycle and GTM initiatives.Delivered measurable business impact including ₹200 Cr portfolio growth at BharatPe, ₹2.5 Cr annual cost savings at Zepto, and 36% improvement in user conversion through lifecycle optimisation.Specialised in Lifecycle Marketing, CRM Automation, GTM Strategy, and Conversion Optimisation across email, push, and WhatsApp channels using tools like CleverTap, MoEngage, SQL, and analytics platforms.Open to Growth, Lifecycle, CRM, and Product Marketing roles in product-led organisations.
Experience
Product Marketing Manager
Jan 2026 — Present · Noida, IN
Increased session join rate by 36%(from 25%) through lifecycle segmentation, funnel optimisation, and personalised email & push campaigns. Drove retention, monetization, and engagement across remittance and rewards through targeted lifecycle campaigns. Led GTM strategies for new features and partnerships using data-driven insights and multichannel execution. Implemented A/B testing frameworks to improve conversion, engagement, and campaign performance. Collaborated with Acquisition, Product, Data, and Creative teams to align funnel communication and ensure brand consistency. Built deep understanding of NRI user behaviour to craft high-impact, culturally relevant messaging.
Education
Institute Of Marketing and Management
PGDM, Marketing
2021 — 2023
JECRC University
Bachelor of Business Administration - BBA, Marketing
2018 — 2021
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