Pradeesh R

Senior Product Marketing Manager | Expert in Customer Lifecycle Management | Digital Customer Engagement Specialist | Retention Marketing Strategist

Role: Senior Manager - Product Marketing at Kotak Neo
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Pradeesh R

Passionate leader committed to enhancing customer engagement and driving business growth. Proven track record in strategizing and implementing effective customer-centric initiatives.

Experience

Senior Manager - Product Marketing
Kotak Neo
May 2024 — Present · Mumbai, IN
Lead the strategy, setup, and scaling of Kotak’s owned marketing properties like Kotak Insights, Neo Shorts, daily newsletters (Cash Market Ready, Derivative Market Ready), and new content channels like LinkedIn Newsletter and Substack to simplify market communication and boost user engagement.2. Drive MAU/DAU growth through lifecycle marketing initiatives, personalised content journeys, and habit-building strategies tailored for traders & investors.3. Execute dormant client reactivation programs using behaviour-based nudges, contextual content, and CRM-driven communication flows.4. Collaborate with product, tech, and analytics teams to convert customer insights into actionable marketing interventions.5. Manage end-to-end content delivery across WhatsApp, Email, Push Notifications, In-app, and external content platforms for higher engagement and platform stickiness.6. Lead external partnership campaigns to enhance customer experience beyond core broking services.7. Track, measure, and optimize engagement metrics through continuous experimentation, data analysis, and user feedback loops.

Education

University of Mumbai
Bachelor of Engineering - BE

Contact information

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Work email
•••••@kotaksecurities.com
Personal email
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Current company

Kotak Neo

Capital Markets · 7.9K employees · Mumbai, Maharashtra, India

At Kotak Neo, we foster talent and nurture an environment that values, supports, and inspires every individual. Recognized as a Great Place to Work®, we are committed to transparency, ethical conduct, and a strong work ethic within a stable and well-established financial services landscape. We believe professional growth is key to success. Our internal training and mentorship programs equip employees with the skills needed to excel in dynamic financial markets. By nurturing talent from within, we create clear pathways for career advancement and leadership development. Innovation is at the heart of our success. Kotak Neo leverages cutting-edge technology and digital tools to enhance service delivery, ensuring our team remains at the forefront of industry advancements. This focus on innovation drives operational excellence while offering employees opportunities to pioneer new solutions in the financial sector. Our inclusive culture is a cornerstone of our organization. We celebrate diverse perspectives, fostering an environment where every voice is heard and valued. By championing equity and diversity, we empower employees to contribute meaningfully to our collective success. We also recognize the importance of work-life balance. Through flexible work arrangements and wellness programs, we ensure employees thrive both professionally and personally. Beyond business, we are dedicated to making a positive impact. Our Corporate Social Responsibility initiatives focus on financial literacy, education, and livelihood programs, empowering underserved communities through capacity building and skill development. At Kotak Neo, you’re not just part of a team—you’re a valued member of a family united by shared values, a passion for progress, and a commitment to excellence in financial services. Disclaimer: https://www.kotakneo.com/disclaimer/

kotaksecurities.com

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About Pradeesh R

Experience

Senior Manager - Product Marketing

Education

University of Mumbai

Find verified contacts for anyone on LinkedIn