Pradeep Periasamy

About Pradeep Periasamy

I’m a product design leader with over a decade of experience shaping human-centered digital products that merge creativity, usability, and business impact. My journey bridges design strategy, systems thinking, and emerging technologies—driven by a lifelong curiosity about how people interact with the world through technology.With a foundation in Computer Graphics and Human-Computer Interaction from Purdue University and IIT Guwahati, I bring both technical rigor and creative intuition to every product I touch. Over the years, I’ve led multidisciplinary design teams across consumer and enterprise ecosystems—scaling products from early concept to millions of users, and driving measurable business outcomes like 3× conversion lifts, 30% cost reductions, and multi-million-dollar ARR growth through design-led innovation.My passion today lies at the intersection of design and AI—crafting agentic systems that empower users, automate complexity, and unlock new creative potential. I’ve published research on HCI and Generative AI, and continuously explore how intelligent design can humanize technology at scale.At my core, I believe design is a force multiplier—when done right, it not only solves problems but reshapes organizations and uplifts experiences that truly matter.

Experience

1. Director of Product Design

   Wolfe, LLC

   Dec 2024 — Present

   FinTech gifting leader powering consumer and enterprise platforms (GiftYa, PerfectGift, GiftCardGranny, PG Corp), building scalable tools at the intersection of payments, commerce, and personalization- Lead design for enterprise and internal platforms across Wolfe’s ecosystem, including merchant onboarding, bulk ordering, and operational workflows used by technical and business users at scale- Built and scaled a cross-product design system, establishing reusable patterns, accessibility standards, and UI guidelines to drive consistency and speed across multiple platforms- Delivered AI-assisted workflow improvements (automation + validation-driven UX) that reduced friction and improved decision-making—contributing to a 3× conversion uplift through data-informed iteration and modern UX patterns.

Education

• Indian Institute of Technology, Guwahati

  Bachelor's degree, Human Computer Interaction