Pradeep Manivannan

About Pradeep Manivannan

Results-driven and hands-on marketing technology leader specialized in marketing operations, B2C/B2B marketing, CRM integration, and cross-functional leadership.+ Full Stack MarTech Solutions Manager/Architect, below are some of the high level responsibilties I work on- Integrating data from source(or external)->internal->Datalake/CDP->Reporting systems- Strategizing & executing Omnichannel Customer Journeys using Martech + AdTech +CDP systems/integrations- Experience in digital marketing space leading teams and contributing to top line revenue growth. Strong business consulting experience at Salesforce & eBay. Worked with vendors, marketing agencies and other business partners and led team directly and indirectly for almost 6 years.(Plus, a MarTech community builder building an ecosystem to discuss, brainstorm and listen/learn from other marketing execs in this space).+ MBA Degree holder from UW-Foster School of Business. Plus, completed Executive Education in Product Management from UC-Berkeley(Haas School of Business).(Self-financed, out of my own interest)+Certified in :Salesforce Certified Marketing Cloud Consultant;Salesforce Certified Email Specialist;Salesforce Certified Administrator;Teradata SQL V2R5.

Experience

1. Lead Martech Manager Architect

   Academy Sports + Outdoors

   Jul 2025 — Present · Houston, TX, US

Education

• UW Foster School of Business

  Master of Business Administration - MBA, Business Administration and Management, General

  2017 — 2019

• Bharathiar University

  Bachelors of Engineering, Computer Science

• University of California, Berkeley, Haas School of Business

  Product Management Program - Executive Education

  2016 — 2016

Skills

• Teradata
• Requirements Analysis
• Cloud Computing
• Technology Solutions
• Cloud Marketing
• Technology Roadmapping
• Business Analysis
• Development Work
• Testing
• Soa
• Performance Tuning
• Iot
• Agile Methodologies
• Sql Tuning
• System Testing
• Iot Thunder
• Email List Building
• Sdlc
• Crm
• Solution Architecture
• Business Intelligence
• Unica Campaign
• Sql
• Data Marts
• Technology Solutions Design
• Marketing Operations
• Product Management
• Architectural Design
• Email Marketing
• Etl
• Enterprise Software
• Unica Affinium Campaign
• Unix
• Data Modeling
• Data Warehousing
• Business Requirements
• Data Analysis
• High Level Design
• Informatica
• Marketo