Pradeep Kandakatla

About Pradeep Kandakatla

Over 7+ years of experience in email marketing using SFMC, Adobe Campaign etc.• Expert in UI & and all frontend web technologies. Can design some creative websites and html emails.• Email Marketing through Salesforce Marketing Cloud, building and maintaining emails using content tools and Dreamweaver; managing dashboards and leveraging analytics to optimize campaign results using Exact Target reporting.• Integrated SFDC with Exact Target App using Rest API to trigger email alerts on real time data change and products of Exact Target such as Journey Builder, Contact Builder etc.• Experience in creating email strategies, test plans and detailed reports.• Excellent Knowledge of SQL fundamentals and other database technologies.• Worked with A/B Testing in determine the winner and publishing emails based on the result.• Experience with Adobe Campaign in creating, executing tracking, and managing cross channel campaigns.• Designed and integrated adobe Web portal with adobe campaign module to provide a streamline and automated campaign execution system to business users.• Accomplished in Editing and extending schemas, protecting schemas, Updating the physical structure of the database.• Worked on AEM 6.5 Sightly for developing custom components and dialogs.• Designing and implementing integration with External Database to load customer profile data and other transactional data into Adobe to drive multi - channel marketing campaigns and managed them through the complete campaign lifecycle.• Excellent verbal and written communication skills.• Design, build and execute multi-channel Campaigns leveraging the adobe Campaign application.

Experience

1. Sr Marketing Cloud Consultant

   Genisis Technology Solutions

   Feb 2024 — Present · Hyderabad, IN