Pradeepa Anandhi

About Pradeepa Anandhi

I\'m an official Lens Studio creator and Snap AR Ambassador. Creator of India\'s most loved Mood Octopus Lens : https://indianexpress.com/article/technology/tech-news-technology/snapchat-announces-lens-of-the-year-heres-what-indian-users-loved-in-2021/- My AR game Lens Got featured in Snap Partner summit during Keynote presentation by Bobby Murphy (CTO Of Snap)I had strong expertise in creating branded AR experiences and created Branded activations for global brands including Google, Snapchat, Johnson & Johnson, Pepsi, Gatorade, Singapore internal airlines etc.I and my AR projects got featured in Major publications like * Snap AR blog : https://ar.snap.com/september-lens-drop* WWD fashion publicationhttps://wwd.com/business-news/technology/snapchat-ar-lenses-fashion-week-12••••••46/* Yahoo Lifestylehttps://finance.yahoo.com/news/snapchat-dedicates-ar-lenses-every-22•••••56.htmlI partnered with Brands and created super hit AR Lens / AR Effects that crossed over 50 million+ impressionsI\'m specialized in helping brands who a. Struggling with driving more engagements to their campaigns or to increasing users interaction time with their brand orb. Struggling to share their brand message as a unique personalized experience to their customers and would like to try new immersive mediums like Augmented Reality filters into their marketing efforts (campaigns) to drive more engagements orc. Trying to increase their customer\'s interaction time or like to offer unique branded experiences What makes my approach towards branded lens/effects development Different from the Traditional spark effect & Lens studio lens building approach is that I have spent tons of hours on all these skill sets and experimented with what works best in terms of * User engagement & virality elements like User-generated content contests and social AR game challenges.* 3D & 2D asset creation & optimization* Physics simulations* Rendering enhancement techniques for real-time engines like lens studio * Approval & rejection matrix * Pre and post-launch promotion strategies when running AR campaign alone and when including AR as a part of a wider campaign* Running AR-powered UGC contests and challenges and moreover As a result, my clients will be able to launch their super successful AR filters without facing technical difficulties and platform rules complexities, and be able to fully utilize AR medium to increase engagements up to 4 times, And be able to share their brand message to their customers effectively via unique experiences.

Experience

1. Snap Ar Ambassador Official Lens Creator

   Snap Inc.

   Jan 2020 — Present · IN