Pradeep Kumar
Senior Executive Marketing at Devyani Food Ind. Ltd. || Ex - Idea and VI and AESL || MBA-Marketing
- Role
- Senior Marketing Executive at Devyani Food Industries Limited
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Pradeep Kumar
An organized and creative professional with proven marketing skills and a desire to learn…
Experience
Senior Marketing Executive
Devyani Food Industries Limited
Mar 2024 — Present · Lucknow, IN
BTL activities & execution ofthe same as perbudget.• NPDLaunching as per guideline and Planning & Execution of BTL.• Push Carts/E-Carts Branding as per guideline.• PlanningNew MonopolyOutlets covering forexpand thebusinessand MarketingActivity and different scheme as per approval from management.• RetailerBranding (In shop & On shop) According to requirementfrom Sales.• Data Analysis Like: Competitor Activity/Measuring retailsignages/Maintain Report• Continuously Follow up forwork fromVendor and internal department.• Asset Management & Branding• SAP Working for Raise Purchase Requisition & Material Reservation as per required.• POP and POS provide as perrequired Sales Team• Budgeting & Cost Reporting: Overall planning BTL activities & execution of the sameas per budget at Area’s.• Planning & Development of market collaterals/ POPs & ensuring proper utilization ofsame.• VendorManagement: Supervising, assigning, printing and allocation / distribution ofmarketing collaterals.• Tracking and updating company on competitors’activities and stay updated with latestmarketing trends and competitor activities.• Tracking pre-meet and post-meets business, and Review marketing plan and activities.• Evaluate currentmarketing program and recommend improvements.• Tracking of company assets coordinate with team and dispatch and record data.• Discuses with teamto collaborate allpresentsales,revenueand realistic forecastto themanagement team.• Work with Salesteamto coordinate day to day activitiesthatlead to the completion ofprojects and task.
Education
Sikkim Manipal University - Distance Education
Master of Business Administration - MBA, Sales and Marketing Operations/Marketing
Sikkim Manipal University - Distance Education
Master of Business Administration - MBA, Marketing
2014 — 2016
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