Prachita Ramawat
B2B Marketing Strategist l Demand Generation l People Motivator
- Role
- Marketing Manager at Capgemini
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Prachita Ramawat
MBA & B. Tech with an experience of over 15 years in B2B marketing, Digital Marketing, Sector & Account based Marketing, key offers Marketing, Business Development & Market/ Trend Analysis.• A trusted strategic marketing advisor with a track record of delivering high-impact goal-oriented marketing campaigns from strategy to execution with strong focus on demand generation.• Developed and executed marketing strategies for top accounts, sectors and key offers of Capgemini. • A project planner with experience in coordinating and collaborating with cross functional teams and cross cultural teams for implementation and execution.• A seasoned team manager, quick-thinker, creative yet results-oriented, expert in blending the art of storytelling with science of marketing automation. Rich marketing strategy experience in two continents across brand building, demand generation, influencer marketing and customer marketing.Specialties: Marketing, Sector Marketing, Account Based Marketing, Business Development, Sales & Marketing Alignment, Customer Relationship Management, Project Management, Market/Competitor Analysis
Experience
Marketing Manager
Apr 2010 — Present · Hyderabad, IN
Design and execution of strategic marketing plans for driving end-to-end account based marketing programs for the accounts- Working on brand eminence, brand conditioning, and sales enablement- Driving the demand generation for the solution / services offerings into accounts via diversified channels (email, web, social media, events, PR sites)- Define and execute strong content marketing plan, including blogs/media coverage/articles/trans-media content, to let client pursue Capgemini as a strong partner for its needs- Tracking, measuring and reporting on all ABM activity based on Sales KPIs and successes- Execution of effective sales campaigns globally with advanced marketing automation tools. Strong expertise in Marketing automation tool – Salesforce for end to end marketing, event and lead nurture program execution and management.
Education
Cambridge Judge Business School
Strategic Marketing Management, Executive Education
2014 — 2014
ICFAI University
MBA, Marketing
2006 — 2008
Indian Institute of Management Bangalore
Advances in B2B Market Management, Marketing
2011 — 2011
Skills
- Marketing Strategy
- Lead Generation
- Consulting
- Business Analysis
- Requirements Analysis
- Crm
- Competitive Analysis
- Pre-Sales
- Management
- Business Intelligence
- Team Management
- Analysis
- Business Development
- New Business Development
- Management Consulting
- Marketing
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