Prachi Jain

Digital Media Specialist @Luckie & Co.

Atlanta, GA, US

Led print media buying strategy and execution, managing vendor relationships, negotiating placements with publishers, and oversaw production timelines ensuring streamlined development for impactful print campaigns for Spice World and Alabama Tourism.• Executed and optimized paid search campaigns for Budget Car Rental, refining bidding strategies, keywords, and ad creatives to boost performance, increasing CTR by 200% and conversions by 50%.• Managed paid social creative development in Facebook Creative Hub, ensuring seamless integration with media platforms and compliance with Meta’s ad policies.• Supported direct media buying in programmatic channels for Alabama Tourism, negotiating placements and optimizing audience targeting.

Rajasthan Technical University

Bachelor of Technology - BTech, Computer Engineering

Harvard Business School

Advertising