Prachi Goel Goenka
Brand building on marketplaces like Amazon, Blinkit, Swiggy Instamart, Reliance, Myntra, Nykaa & More | Ex Ecommerce Manager -The Man Company | Ex - Snapdeal, VLCC | Marketplace Management | 11 years of experience
- Role
- Manager - Ecommerce Key Accounts at Mahina
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Prachi Goel Goenka
Business Professional with Masters Degree and 10 years+ experience in Marketplace…
Experience
Manager - Ecommerce Key Accounts
Feb 2024 — Present · Gurugram, IN
Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.Analysing sales performance and customer behaviour to identify opportunities for improvement.Implementing A/B testing and conversion rate optimization (CRO) strategies.
Education
Mody Institute of Technology & Science, Sikar
Bachelor of Business Administration (B.B.A.)
2009 — 2012
New Delhi Institute Of Management
Post Graduate Diploma Of Management
2012 — 2014
Skills
- Marketing Strategy
- Market Research
- Business Development
- Microsoft Word
- Management
- Marketing
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Teamwork
- Team Management
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