Prachi Garg
Senior Marketing Manager- Global High Tech @Nalco Water, An Ecolab Company
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WORK HISTORY
Senior Marketing Manager- Global High Tech @Nalco Water, An Ecolab Company
Naperville, IL, US
Established the concept of ‘circling the chip’ by exploring synergies between the operational value-chain of two parallel markets- semiconductors and colloidal silica; the synergistic brand and GTM approach would grow market share by 4% and topline growth rate by 7percentage points• Managing innovation portfolio of 4 phase-gate projects with combined year-5 revenue impact of over $90M- including a disruptive innovation in data center cooling market; Leading market research and customer assessment, gap analysis, scope finalization, proof of concept design, value story and price-modeling• Collaborated with CSO and engineering to design and launch pilot of ‘Ecolab Water for Climate’ initiative- a sustainability-for-profit program based on corporate selling model; did ESG goal benchmarking, analyzed gaps in execution strategies and crafted a custom pitch and pricing model for key corporate customers• Led cross-company collaboration to introduce hygiene program to tech. customers in wake of global pandemic- designed program pitch, product selection guide, training, efficacy validation process and pricing model to cater to a mission critical industry; increased Total Addressable Market (TAM) by USD 60M
EDUCATION
Penn State Smeal MBA Program
Master of Business Administration - MBA, Marketing, Strategic Leadership
Netaji Subhas Institute of Technology
Bachelor of Engineering (B.E.), Manufacturing Processes & Automation
SKILLS
ABOUT PRACHI GARG
8+ years of experience in marketing, business strategy, and innovation lifecycle management. A strategist and a problem-solver, with proven success in leading global cross-functional teams to create market entry, growth, and expansion roadmaps, and drive measurable results that delight customers. Industries: Big Tech, Data Center, Construction, AutomotiveDomain: Sustainability, Green Strategy, Strategic Marketing, Business Strategy, Innovation Lifecycle Key Skills: Market Research, Market Sizing, Market Entry, Trend Analysis, Customer Assessment, Customer Value Proposition, Pricing, Brand Management, GTM strategy, Marketing Promotion, Growth Strategy, Analytical Problem-Solving, Change Management, Innovation Due DiligenceTools & Certifications: Business Model Canvas, Igor-Ansoff Market Grid, Customer Segmentation, Voice of Customer, Voice of Business, Persona Analysis, Customer Journey Map, Marketing Frameworks, PMP® 35 contact hours, SAP BI Analytics, Microsoft Power BI, Microsoft Project, Microsoft PowerPoint, Microsoft Excel
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