Prachi Bhatnagar

WORK HISTORY

SKILLS

ABOUT PRACHI BHATNAGAR

As a Sr. Digital Marketing Specialist at Arbor Memorial, I develop and implement data-driven media plans utilizing content, email, and social media channels to generate leads and revenue for the company and its branches. With over ten years of progressive experience, I have a deep-rooted understanding of online marketing, brand management, and market research within global markets. I have successfully implemented Lead Generation Ads resulting in over leads yearly at an average CPL of $80-$120, and clocked yearly revenue at 5x ROI with sustained marketing efforts. I have also revamped social media paid and organic strategies resulting in a 100% increase in goal completions, and generated a 177% uplift in organic traffic to the website in two years through integrated marketing campaigns. As an AWS Certified professional, I leverage cloud-based tools and platforms to optimize and measure the performance of digital marketing initiatives. I am passionate about driving growth and ROI with creativity and intelligence and collaborating with cross-functional teams to capitalize on all opportunities within associated channels.