Prachi Walia

About Prachi Walia

A highly skilled fashion designer with 19 years of diverse experience across various…

Experience

1. Agm Design Head

   Zivame

   Jan 2024 — Present · Bengaluru, IN

   As Design Head at Zivame, I\'ve successfully led the team to rejuvenate the sleepwear category and redefine lingerie collections by offering a balanced range that caters to diverse customer needs. In just one year, I\'ve driven innovation through trend-focused designs, ensuring a complete product offering from basics to fashion-forward pieces. By tailoring designs for specific sales channels, I expanded the brand\'s reach, resulting in higher customer engagement and broader market appeal. This holistic approach has positioned the brand for continued growth and success. Strategic Roadmap & Market Gap Analysis: Led initiatives to identify and address key market gaps in lingerie, sleepwear, and activewear, driving brand value, customer engagement, and business growth.2. Product Development Agility: Reduced delivery cycles from concept to launch, improving market responsiveness and operational efficiency.3.Customer-Centric Leadership: Cultivated a “customer-first” culture, ensuring a faster, moreagile approach to meet market demands.4. Cross-Functional Collaboration: Worked closely with design, merchandising, and marketing teams to align products with market needs and expedite go-to-market strategies.5. Improved Product Acceptance: Initiated cross-functional presentations to enhance product alignment, resulting in successful customer-focused launches.

Education

• National institute of Fashion Technology

  Bachelor’s Degree

  2001 — 2004

Skills

• Apparel
• Fashion Design
• Textiles
• Fashion
• Styling
• Trend Analysis