Prachi P.
Fashion Stylist | Fashion Business and Brand Strategist | Co-founder @atarathecloset | Virtual Assistant| | Side Hustle - sustainable packaging.
- Role
- Head of Design and Development at Atara
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Prachi P.
With over 16 years of hands-on experience in the fashion industry, I’ve honed my skills across pattern making, production, quality control, designing, styling, illustration, and textiles. As the co-founder and senior designer of Atara, a boutique Indian wear brand customizing for women since 1996, I’ve developed a deep understanding of both design and execution rooted in craftsmanship and client sensibilities. My strengths lie in managing timelines with precision, adapting seamlessly to collaborative environments, staying updated with evolving trends in fast-forward yet sustainable fashion, and offering practical, solution-oriented thinking. With a sharp eye for color and detail-oriented fabrics, I aspire to continue growing by working alongside passionate, creative professionals who value both innovation and intention. In addition, I am now offering virtual assistance services—supporting creative entrepreneurs and fashion teams with calendar management, coordination, digital organization, and operational tasks. My fashion background, combined with strong admin skills, makes me uniquely equipped to assist brands remotely with structure and style.
Experience
Head of Design and Development
Oct 2019 — Present · Mumbai, IN
Education
Kalina university
Master's degree
2004 — 2005
SNDT Women's University - P. G. Department of Computer Science
Postgraduate Degree
2005 — 2005
MMK College - India
Junior college of bcom
2000 — 2002
Kalina university
Bachelor of Commerce - BCom
2002 — 2004
Export management diploma course from Nmims
Export Management
2004 — 2005
Cepz
Fashion and accessory design
2002 — 2004
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