Prachi Kulkarni

Product Research & Insights Leader | Speaker | Mentor | Scuba Diver

Role
Lead Researcher at Salesforce
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Research & DevelopmentView LinkedIn profile

About Prachi Kulkarni

Curiosity has been the driving force of my life — as a traveler, diver, and lifelong learner. That same curiosity defines my career as a Global Product Research & Insights Leader, where I’ve spent 12+ years asking the right questions to uncover customer truths and transform them into business and product strategy.I’ve had the privilege of working with organizations like Salesforce, Amazon, Mahindra, Kantar, and Nielsen. At Salesforce, I helped define the research roadmap for Communications & Media Cloud, uncovering insights that guided enterprise SaaS adoption and retention across APAC & AMER. At Amazon, I scaled research systems for Amazon Pay & Seller Experience, improving seller onboarding and boosting payments adoption. Earlier at Mahindra, I was part of the Blue Ocean Lab, leading disruptive research that influenced breakthrough launches such as the XUV700 and Thar.I thrive on turning complex insights into clear stories for executives, enabling decisions that fuel growth and innovation. As a Top 1% Mentor on ADPList, I’ve coached 200+ professionals globally, helping build the next generation of research and insights leaders.Outside of work, I’m happiest exploring strange lands with strangers, speaking new languages, and diving beneath the ocean — pursuits that inspire how I think about empathy, culture, and the human side of business.

Experience

  1. Lead Researcher

    Salesforce

    Nov 2023 — Present · Mumbai, IN

    Defining the research roadmap for Communications & Media Cloud, embedding customer insights into SaaS strategy across APAC & AMER.Spearheading Agentforce Research initiatives, uncovering deep behavioral insights that influenced C-suite decisions on adoption and retention.Directing the global Design Testing Charter, embedding evaluative research across Industry Clouds & C360Apps and introducing ROI tracking via adoption/NPS.Translating complex insights into executive narratives, reinforcing Salesforce’s market leadership in enterprise SaaS.

Education

  • Savitribai Phule Pune University

    Master of Arts (M.A.), Economics

    2012 — 2014

  • MICA | The School of Ideas

    Master’s Degree, Communication and Media Studies

    2009 — 2011

  • Indira Gandhi National Open University

    Master of Arts - MA, Psychology

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Prachi Kulkarni — Lead Researcher at Salesforce in Mumbai, MH, IN | Unifers